Websites serve as a public image of your business. They need to be seen and felt, contacted and visited. This however does not come without an effort; it is just like getting refined gold. It has to pass through many refining stages to have the highest quality. A website needs to be refined too. Its content ought to be catchy, easily understood with an interesting flow. That done, the site needs to be optimized, made friendly to the search engines so that it ranks on or near the top or greater visibility to yield more visitors as a result.